Conduct a Complete and Accurate 2020 Decennial Census

A Department of Commerce Agency Priority Goal (APG) is a two-year initiative to improve performance of a specific high-priority policy or management area. Each APG has a goal leader, results-based goal statement, strategies, a plan of actions and milestones, and measurable performance targets. Most importantly, accomplishing an APG will have a significant positive impact on the lives of all U.S. citizens. This is one of five APGs the Department of Commerce has for 2020-2021.
Goal Leader:  Albert E. Fontenot, Jr., Associate Director for Decennial Census Programs, Commerce and General Government
Goal Statement:  The U.S. Census Bureau will conduct a complete and accurate 2020 Decennial Census U.S. population count by executing for optimal self-response with a nationwide target of 60.5% in 2020, delivering apportionment counts to the President by December 31, 2020, and releasing counts for redistricting by April 1, 2021.
Progress Update Summary: As of April 27, 2020: More than 70 million households have responded. The national self-response rate was 53.7 percent. Click here to read the detailed Q1-Q2 FY 2020 Progress Update.
Take the 2020 Census Right Now: It's not too late. You can still complete the census today. It's quick and easy. The 2020 Census takes just a few moments to complete. It's safe and secure. The U.S. Census Bureau keeps your answers safe and confidential. Click the following link to complete the online 2020 Census:
Four Innovation Areas for the 2020 Census:
  • Reengineering Address Canvassing: Adding new addresses to the Census Bureau’s address frame using geographic information systems and satellite imagery instead of sending Census Bureau employees to walk and physically check 11 million census blocks.
  • Optimizing Self-Response: Encouraging the population to respond to the 2020 Census using the internet, reducing the need for more expensive paper data capture. 
  • Utilizing Administrative Records and Third-Party Data: Reduce costs by using data the public has already provided to the government and data available from commercial sources to reduce visits to units that do not self-respond.
  • Reengineering Field Operations: Using sophisticated operational control systems to deploy Census Bureau employees to nonresponding housing units and to track daily progress.

Additional APG information is available on the Office of Management and Budget (OMB)  website: