The number of anticipated miinority customers reached through marketing and outreach including (but not limited to) social media, email campaigns, website visitors, phone/other promotional campaigns that build awareness of MBDA programs and services; online and in person training; as well as information and/or referral to other federal/state/local resources to assist in business formation and/or growth. Customers are broadly defined and can be persons, business entities and other organizational entities. The number of customers will include email campaign open rates, number of website visitors, virtual and in-person event attendance, and other digital /E-service counts.

This is a follow up to the previous measure: “Percentage of Trade Adjustment Assistance Center (TAAC) clients taking action as a result of the assistance facilitated by the TAAC.” This measure will determine if the assistance facilitated by the TAACs is market based and results in desired outcomes. The centers conduct client surveys and report findings to EDA.

The number of new and existing minority business enterprises (MBE) assisted through an MBDA program. A MBE is a business enterprise that is at least 51% owned and controlled by one or more socially or economically disadvantaged individual; and the management and daily business operations of which are controlled by one or more socially or economically disadvantaged individuals.

Average # of calendar days to hire non-SES/SL/ST positions via USAJobs (from the time a recruitment request package is received to the official final job offer and acceptance).

The number of new and existing minority business enterprises (MBE) assisted through an MBDA program. A MBE is a business enterprise that is at least 51% owned and controlled by one or more socially or economically disadvantaged individual; and the management and daily business operations of which are controlled by one or more socially or economically disadvantaged individuals.

Funding drives much of the discussion around what an organization can achieve. Measuring the impacts of EDA grants on grantees’ and clients’ abilities to gain additional funding is a strong indicator of grant success. This KPI reflects on the amount of financing and investment deals EDA's grantees and their clients obtained as a result of the grant and its provided services.