The number of anticipated miinority customers reached through marketing and outreach including (but not limited to) social media, email campaigns, website visitors, phone/other promotional campaigns that build awareness of MBDA programs and services; online and in person training; as well as information and/or referral to other federal/state/local resources to assist in business formation and/or growth. Customers are broadly defined and can be persons, business entities and other organizational entities. The number of customers will include email campaign open rates, number of website visitors, virtual and in-person event attendance, and other digital /E-service counts.

The number of new and existing minority business enterprises (MBE) assisted through an MBDA program. A MBE is a business enterprise that is at least 51% owned and controlled by one or more socially or economically disadvantaged individual; and the management and daily business operations of which are controlled by one or more socially or economically disadvantaged individuals.

An Economic Benefit is a dollar value of all financial/contractual transactions, capacity investments and increases in sales to MBEs via the asisstance of MBDA programs, services and resources.

The number of new and existing minority business enterprises (MBE) assisted through an MBDA program. A MBE is a business enterprise that is at least 51% owned and controlled by one or more socially or economically disadvantaged individual; and the management and daily business operations of which are controlled by one or more socially or economically disadvantaged individuals.

An Economic Benefit is a dollar value of all financial/contractual transactions, capacity investments and increases in sales to MBEs via the asisstance of MBDA programs, services and resources.

The number of new and existing minority business enterprises (MBE) assisted through an MBDA program. A MBE is a business enterprise that is at least 51% owned and controlled by one or more socially or economically disadvantaged individual; and the management and daily business operations of which are controlled by one or more socially or economically disadvantaged individuals.

The number of new and existing minority business enterprises (MBE) assisted through an MBDA program. A MBE is a business enterprise that is at least 51% owned and controlled by one or more socially or economically disadvantaged individual; and the management and daily business operations of which are controlled by one or more socially or economically disadvantaged individuals.

An Economic Benefit is a dollar value of all financial/contractual transactions, capacity investments and increases in sales to MBEs via the asisstance of MBDA programs, services and resources.

Dollar value of financing resulting from clients served and direct client services by MBDA national network of Minority business centers, reported in billions. The business centers facilitate access to public and private sector procurement opportunities for minority business.

The number of existing full time and/or part time employment positions created and/or retained as reported by a MBE client served.