MBDA - MBEs Reached

The number of anticipated miinority customers reached through marketing and outreach including (but not limited to) social media, email campaigns, website visitors, phone/other promotional campaigns that build awareness of MBDA programs and services; online and in person training; as well as information and/or referral to other federal/state/local resources to assist in business formation and/or growth. Customers are broadly defined and can be persons, business entities and other organizational entities. The number of customers will include email campaign open rates, number of website visitors, virtual and in-person event attendance, and other digital /E-service counts.